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2020

Artificial intelligence will change the IT industry in 2020

　　The 21st century is an exciting time in human history, with technological advancements impacting people's daily lives. We now have smartwatches that monitor patients' health, self-driving cars, industrial robots, and artificial intelligence that is constantly innovating.

　　Crayon company's Chief Marketing Officer (CMO) Ellie Mirman stated that AI, in effect, provides businesses with the opportunity to automate daily tasks, freeing up humans to better utilize their time and contribute higher-value work. Tech-savvy marketers are now leveraging the potential of AI to achieve a revenue balance through effective growth and positive customer experience.

　　However, AI offers numerous opportunities to improve marketing and sales operations. Organizations implementing AI are improving operational efficiency, making faster and more informed decisions, and innovating new products and services.

　　Before people start talking about the development of AI and its role in the IT industry, one must remember that there is no such thing as "finished technology." Technology is always progressing and evolving, and AI is no exception.

　　Therefore, here are four ways AI will transform the IT industry in 2020:

　　1. AI will improve sales forecasting

　　Sales managers face several challenges when trying to predict the total sales their team will bring in each quarter. But think about it, who doesn't like convenience? Businesses do, and so do their customers.

　　Savvy marketers are using AI to pave the way for increased human-to-human interaction. Platforms now utilize this technology to collect and aggregate marketing metrics and extract meaningful analytics from the data.

　　Today, the most important value AI brings to salespeople is saving them time and bringing more data to the table to improve the decision-making process, absolutely not replacing them. This allows salespeople to focus more on sales and communication with customers rather than doing a lot of daily tasks that no one really likes.

　　By using AI, sales managers are now able to predict next quarter's revenue with a high degree of accuracy, which, from an operational standpoint, in turn helps businesses better manage inventory and resources.

　　2. AI will create more customized user experiences

　　AI will not only impact businesses but also customers, which is undoubtedly a potential advantage in 2020. Several businesses will use AI to customize user experiences, data analytics, purchasing trends, and browsing history.

　　In fact, the IT industry is steadily using more AI, and it is now becoming one of the key factors in providing truly effective search engine optimization services. For example, when a potential customer visits an IT company's website and searches for a specific service, the system will display recommendations tailored specifically to their preferences. In this way, potential customers find this interaction more personalized and are more willing to connect with the business.

　　3. Preventing Fraud

　　A study by Symantec, a US cybersecurity software giant, shows that over 800 million people in 20 countries and regions were affected by cybercrime last year. Researchers say victims of cybercrime lost a total of $172 billion, averaging $142 per person.

　　In today's digital world, cybercriminals have stepped up their methods of attacking businesses. But interestingly, many businesses now have AI-powered fraud detection tools to combat sophisticated fraud schemes.

　　How cybersecurity solutions can leverage AI algorithms to identify digital threats early on, before they occur, and use that information to prevent them. Over time, machine learning will determine what is normal and deal with anything that looks abnormal.

　　4. AI will enable 24/7 customer support

　　Businesses love customer support that is responsive and uninterrupted. One of the surprising benefits of using AI to automate responses is its freedom from time constraints and vacations. When you have 24/7 customer support, you can't rely on human performance.

　　A recent paper published by eMarketer points out that customer support directly assisted 38% of online purchases. And 62% of consumers who used customer support felt reassured and said they were more likely to buy from the merchant again.

　　However, AI will enable customers to receive 24/7 support in order to:

Identify customer issues.

Respond with solutions and appropriate products.

Resolve issues immediately.

Improve customer satisfaction.

　　AI brings a comprehensive, balanced support system to the customer service process. While customers receive efficient solutions, agents fulfill their service commitments and relieve overloaded support channels from busy work.

2020 First China (Shanghai) Online Industrial Products Fair

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